The digital marketing industry has constantly been evolving ever since it's original innovation. As marketing has became more advanced, a new kind of marketing has been created that is capable of growing any businesses profits and growth at a massive scale. This form of marketing is known as omnipresence marketing. (Or, "Omnipresent Marketing") More and more businesses and entrepreneurs all across the world have started using this omnipresent form of marketing in order to reach customers in every possible place they receive communication.

This guide will walk you through an in depth review of how omnipresence marketing works, it's relation to omni-channel marketing, and much more. Understand that businesses that use this form of multi-channel marketing are able to quickly grow due to their ability to reach their audience in multiple different places at once. We're expert digital marketers who understand this topic in depth after doing marketing for over 10 years. Let's get started now and walk you through omnipresence marketing...

What Is Omnipresence Marketing?

Omnipresence marketing is the act of marketing to an audience from a variety of different channels of communication. This may mean that an advertising agency does marketing through email, texts, ads, retargeting, videos, and more. The more avenues of marketing and communication you have with your audience, the more omnipresent your brand or business will be.

Omnipresent marketing is highly effectively because it gives the ability to reach your audience and customers from multiple touch points. The more frequent a prospect sees your marketing (online or offline), and the larger the number of sources they see that marketing from, the more likely they are to buy.

How Does Omnipresence Marketing Work?

Here's a simple way to describe how omnipresence marketing works...

1. A business decides which channels of communication it wants to start marketing from. 
2. The business then implements said marketing campaigns across every single channel of communication at the same time.
3. The business continues to consistently market across every channel of communication in unison.

The overarching and in your face strategy for marketing is used by some of the world largest companies & brands. Think about Coca-Cola or McDonalds. They have some of the most intensive and profitable omnipresent marketing campaigns to ever exist. You see their ads across YouTube, Facebook, TV, email, and so much more. This gives them a complete omnipresence in the marketplace and allows them to take the majority of the market for themselves.

This is the type of marketing omni-channel strategy you want in place - if you want your business to grow quickly and profitably. It's a digital marketing practice that works!

Is Omnipresent Marketing Actually Effective?

Yes, omnipresent or omnipresence marketing is extremely effective across every industry. The more channels you can use to consistently and frequently follow up with your audience, the better. More businesses then ever before have started implementing omnipresence marketing so they can increase their lead production and brand recognition. You should implement it immediately if you want start improving your business from a variety of different important metrics.

Omnipresence Marketing Examples

There are many public examples of omnipresence marketing done well and at scale. Here is a list of businesses and brands you can look at that does omnipresent marketing better then any others.

• McDonalds
• Coca-Cola
• Purple
• Mr.Beast
• Daily Wire
• Tesla

All of these different businesses have been able to build massive brands that successfully use omnipresent marketing that reaches millions of people throughout multiple different channels of marketing. Take a look at their social media sites, advertising, and media - you'll see how well they do with their marketing.

Best Marketing Plan That Is Omnipresent

Here's a complete plan to follow in order to have a successful omnipresent marketing campaign that works. 

1. Decide which marketing channels are the most important: For your strategy to work you need to select at least 3 marketing channels to communicate from and market from.
2. Set up your content and communication for each channel: After you have decided which channels to use for your omnipresence strategy, you need to create the messaging, content, and communication that will be published through them.
3. Publish and be consistent with your omnipresence marketing strategy: 

Is Omnipresent Marketing The Same As Multi-Channel Marketing?

In some situations yes, omnipresent marketing is vary similar if not the same as multi-channel marketing. Usually omnipresent marketing is done where all of the channels in use are done in unison of one another. While multi-channel marketing is simply doing marketing across more then one channel at once. They're very similar and in some cases could be considered the same thing. You can do multi channel marketing however without being totally omnipresent. Even while multi-channel marketing will increase your online presence in front of your audience.

Final Thoughts

Marketing has changed for the better over the years and has became amazingly effective at generating results for businesses. The evolution of omnipresent marketing is simply another step forward for marketing and businesses who want to take their marketing to another level. Omnipresence in any market is the key to increasing sales, customers, lead production, and so much more.

We appreciate you for reading through and learning about omnipresence marketing thoroughly. Let us know if you have any questions about this topic. You can also learn more about this and all kinds of marketing by becoming a customer with us here at Profitalize.

With my kindest regards,

Jon Weberg

CEO of Profitalize